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Showing posts from June, 2014

So, What's The Real Story About The 4C's When You Buy Diamonds?

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Nothing evokes more terror in a guy than those two little words. Diamond shopping. We see it all the time at Scott's Custom Jewelers . That look of bewilderment. It's not the "I do's" that scare them. It's trying to understand all of those letters and numbers that are supposed to make diamond engagement ring buying sooo easy. SI1, J-K, cushion cut, 1.50ct? It's traumatic. In reality, if you put five women in a line, all with the same color hair, same height, same weight and same measurements, you would still be able to tell them apart. Those numbers are simply diamond criteria to help guide you when you select your diamond. Heck, you can tell the Rockette's apart and they're supposed to match!   So, let's begin with a rundown of the 4C's of diamond buying, in lay terms.   Color:   Diamonds are graded by their color against a white background UPSIDEDOWN. That's right, diamond graders turn the stones so the po